Eric Fangsrud
Digital Marketing
12 Months
fangsrudflooring.com
Fangsrud Flooring sought to establish a robust digital presence that reflected their commitment to premium craftsmanship and customer satisfaction. They needed a website that would:
Keyword Research: We identified target keywords based on search volumes and competition, focusing on local search terms like “flooring installation in [City]” and “hardwood floor repair [City].”
On-Page SEO: The website was optimized with the right keywords in key areas such as page titles, headers, and meta descriptions to improve search rankings. Each service page was optimized to rank for specific flooring-related queries.
Local SEO: We optimized the site for local search by adding location-based keywords, creating a Google My Business profile, and ensuring NAP (Name, Address, Phone) consistency across all online listings.
Content Strategy: Informative blog posts, FAQs, and how-to guides on flooring installation and maintenance were added to improve SEO and provide value to visitors.
Platform Integration: Social media icons were prominently displayed on the website, linking users to the company’s social media profiles (Facebook, Instagram, Pinterest). This created a seamless connection between the website and social platforms.
Content Strategy for Social Media: We developed a content plan that featured high-quality images of recent projects, customer testimonials, and flooring tips. The goal was to engage the audience and drive traffic to the website by creating shareable, relevant content.
Engagement Strategy: Regular updates on social media platforms were made to encourage engagement (comments, likes, shares), including promotions, new flooring styles, and customer success stories.
Responsive Design: The website was redesigned with a mobile-first approach, ensuring it would work seamlessly on all devices (desktop, tablet, and mobile). This allowed for a better user experience across platforms.
User-Centered Design: The website’s navigation was simplified, making it easier for users to explore the types of flooring, services offered, and get in touch with the company. Clear calls-to-action (CTAs) were added to encourage users to request quotes or schedule consultations.
Visual Appeal: The website incorporated high-quality images showcasing the company’s work, helping potential customers visualize their flooring choices.
Service Pages: Dedicated service pages were created for each type of flooring (hardwood, laminate, tile, etc.), with detailed descriptions, benefits, and pricing estimates, offering more information and answering common customer questions.
